Advisor gear advertisers with brand-curated podcast audience insights-- helping brand marketers pinpoint the podcasts they should consider for their next podcast advertising campaign.
Podcast rankers, one of the main go-to for brands to research and find podcasts, only show the top-performing podcasts overall. These rankers miss out on niche shows that better align with a brand’s visitors. Advisor is a tool made to provide brands with more specific insights so they can experience a higher ROI through their podcast advertising.
Podsights is introducing a new metric within Advisor called Affinity Score. Using machine learning, we assign every podcast within Podsights a score between 0-100. The score is an aggregated comparison between the brands’ pixel data (website visitors) and a podcast show’s listeners.
A score of 100 indicates the highest similarity between the brand’s visitors and a podcast’s listeners against other podcasts.
Advertisers can sort and filter by audience segments and podcast attributes in Advisor to discover new podcasts that best align with their target audience.
Select from audience segment data (provided by two trusted third party sources), publisher/network, radio markets, audience overlap, industries and much more.