Podsights Analytics is the first product to connect podcast downloads with on-site activity, giving podcasters and advertisers unprecedented insights into the effectiveness of their campaigns.
A survey of podcast listeners showed 66% of listeners converted on an ad, and 74% had brand recall, but measuring those numbers for your specific ads used to be hard and inaccurate. Podsights has built podcast ad attribution technology that shows you how many people are converting on your ads.
Different podcast hosting providers measure downloads differently, making it hard to compare ad performance. Podsights works with any provider, so you can get an apple-to-apples comparison of consistent, accurate download numbers even when running ads across multiple podcasts.
Podsights allows brands to retarget users that have heard their podcast ads across social platforms like Facebook, Instagram, and Twitter. Now you can create a cross-channel ad experience like none other.
Learn more about the Podsights Analytics Platform.