Estimating the Future Size of the Podcast Advertising Market
June 14, 2019As startups do every once in a while, we need to convince a group of complete strangers with no background in podcasting that the industry…
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$1.6 Million Worth of Downloads That Never Happened
May 23, 2019As Podtrac heads toward IABv2.0 certification, they are starting to revise their industry ranking numbers, finally taking the first steps…
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Benchmarking Conversion Rates for Podcast Advertising
May 07, 2019Benchmarking is an essential step in defining the success of a campaign. If I told you that 2% of users visited the site after hearing an…
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An Intro to Podcast Retargeting
April 26, 2019As it stands now, podcasting is the last component added to the media plan and the first to fall off when budgets get cut. Buyers see…
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Support for Tracking Pixels
April 24, 2019Everyone in podcasting has demonized the poor analytics prefix. When done correctly, these redirects in front of the episode mp3 are fast…
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How to Negotiate When Purchasing Podcast Ads
April 18, 2019Buying podcast advertising is like buying a car; there is a sticker price and what people actually pay. Rate cards are the high end of what…
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3 Percent of Companies Buy Half of All Podcast Ads
April 16, 2019Top ten lists are not the story of podcast advertising, churn is. Of the 2,400+ companies and 90,000+ ads we have indexed, just 80 brands…
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Introducing Podsights Research
December 12, 2018We created Podsights Research to catalog the world of podcast advertising, enabling brands and podcasters to make better strategic decisions…
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