Cross Publisher Podcast Analytics for Marketers

The publisher and hosting market is fragmented, which happens to be a good thing. It represents a diverse set of content for listeners and…

Incremental Lift for Podcast Advertising

Podsights is launching our Incremental Lift product today. What’s Incremental Lift? I’m glad you asked. Incremental Lift separates what is…

Measuring State by State Responses to COVID through Podcast Downloads.

The following is outside of regular programming. We are a podcast attribution company and like data, but we aren’t COVID experts. We are…

COVID-19 Podcast Advertising Survey Results

Last week we put out a call to publishers, brands, and agencies on the Podsights platform to respond to a survey about the current effects…

A New Podsights | Product, Funding, and Team

Ask any brand that you consistently hear on podcasts, and they will tell you podcast advertising works. Get them in a room and ask…

Which Podcast Ad Placement Converts the Best?

I have a secret, and it’s a good one. It turns out y’all have been buying podcast advertising wrong this whole time. Intro There are three…

Benchmarking Conversion Rates

Round #2 We at Podsights define conversion rate as the number of attributed visitors over total reach. If your podcast ad reached a hundred…

Open Downloads

The short of the following is that we have open-sourced how we, at Podsights, count downloads. It’s a spec if you will, based on industry…

Estimating the Future Size of the Podcast Advertising Market

As startups do every once in a while, we need to convince a group of complete strangers with no background in podcasting that the industry…

$1.6 Million Worth of Downloads That Never Happened

As Podtrac heads toward IABv2.0 certification, they are starting to revise their industry ranking numbers, finally taking the first steps to…

Benchmarking Conversion Rates for Podcast Advertising

Benchmarking is an essential step in defining the success of a campaign. If I told you that 2% of users visited the site after hearing an…

An Intro to Podcast Retargeting

As it stands now, podcasting is the last component added to the media plan and the first to fall off when budgets get cut. Buyers see…

Support for Tracking Pixels

Everyone in podcasting has demonized the poor analytics prefix. When done correctly, these redirects in front of the episode mp3 are fast…

How to Negotiate When Purchasing Podcast Ads

Buying podcast advertising is like buying a car; there is a sticker price and what people actually pay. Rate cards are the high end of what…

3 Percent of Companies Buy Half of All Podcast Ads

Top ten lists are not the story of podcast advertising, churn is. Of the 2,400+ companies and 90,000+ ads we have indexed, just 80 brands…

Introducing Podsights Research

We created Podsights Research to catalog the world of podcast advertising, enabling brands and podcasters to make better strategic decisions…