Blog

May 12, 2022

Podsights UPs: A Shiny New User Experience For Pixel Installation

Just last week, our client partner, Brigid Judge presented our benchmark report during another segment of Podsights LIVE...

April 18, 2022

Podsights UPs: Another Event, Another Presentation

After having so much fun last year in Miami, FL at Digiday Media Buying Summit, we’ve decided to run it back...

March 8, 2022

Podsights UPs: We've Redesigned!

We've redesigned our website and updated our navigation menus.

February 16, 2022

Podsights is joining the Spotify band 🎉

Spotify has acquired Podsights. Here’s what our founder & CEO, Sean has to say…

January 24, 2022

Podsights UPs: New Teams & New Jobs

The statute of limitations has passed on saying Happy New Year as we’re about to close off January this week...

December 16, 2021

Podsights UPs: 2021, A Year In Review

In this special December installment of our Podsights UPs, you will find a few words from our CEO, a very special 2021 Podsights holiday jingle...

November 18, 2021

Podsights UPs: Podcasting Landscape

Last month, the Podsights Partnerships team split up and conquered two of the hottest advertising events of the year. Sarah and Brigid took...

October 19, 2021

Podsights UPs: Advisor

If you’ve visited our website over the past few days you may have noticed Research is gone and Advisor is here—Go start spreading the word!

September 13, 2021

Podsights UPs: Streaming Audio Attribution

You may know Podsights as the podcast advertising attribution and measurement folks. Our name is literally the...

July 8, 2021

The Podsights UPs: Audience Intel

Welcome Welcome. It’s the second installment of our Podsights UPs! We’ve launched our Audience Intel tool and made improvements to...

June 8, 2021

Podsights UPs: Attribution Model 2.0

So… this is new and I’m new. First, Hello! My name is Kristy Mei and I am the Product Marketing Manager here at Podsights...

March 23, 2021

Podsights' $4M Venture Round | Attribution, Opportunity and The Future

Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from...

March 2, 2021

Introducing Podsights for Publishers

Building on our last post about acquiring pod.link, today we are unveiling Podsights for Publishers, a set of tools and integrations with pod.link...

February 9, 2021

Welcoming pod.link to the Band

Podsights has acquired the podcast link-sharing platform pod.link, and its founder, Nathan Gathright, joined our team. Podsights will continue...

July 31, 2020

Podcast Advertising Benchmark July 2020

We are back with our most comprehensive benchmark yet. Derived from 1.2 billion impressions, 532 campaigns, 232 brands, and $28M in ad spend...

July 17, 2020

Cross Publisher Podcast Analytics for Marketers

The publisher and hosting market is fragmented, which happens to be a good thing. It represents a diverse set of...

July 10, 2020

Incremental Lift for Podcast Advertising

Podsights is launching our Incremental Lift product today. What’s Incremental Lift? I’m glad you asked...

May 5, 2020

Measuring State by State Responses to COVID through Podcast Downloads

The following is outside of regular programming. We are a podcast attribution company and like data, but we aren’t COVID experts...

March 26, 2020

COVID-19 Podcast Advertising Survey Results

Last week we put out a call to publishers, brands, and agencies on the Podsights platform to respond to a survey about...

January 28, 2020

A New Podsights | Product, Funding, and Team

Ask any brand that you consistently hear on podcasts, and they will tell you podcast advertising works. Get them in a room and ask...

November 7, 2019

Which Podcast Ad Placement Converts the Best?

I have a secret, and it’s a good one. It turns out y’all have been buying podcast advertising wrong this whole time...

November 1, 2019

Benchmarking Conversion Rates

Round #2 | We at Podsights define conversion rate as the number of attributed visitors over total reach. If your podcast ad...

August 5, 2019

Open Downloads

The short of the following is that we have open-sourced how we, at Podsights, count downloads. It’s a spec if you will...

June 14, 2019

Estimating the Future Size of the Podcast Advertising Market

As startups do every once in a while, we need to convince a group of complete strangers with no background in podcasting that...

May 23, 2019

$1.6 Million Worth of Downloads That Never Happened

As Podtrac heads toward IABv2.0 certification, they are starting to revise their industry ranking numbers, finally taking the first steps to acknowledge that their download counts are inaccurate...

May 7, 2019

Benchmarking Conversion Rates for Podcast Advertising

Benchmarking is an essential step in defining the success of a campaign. If I told you that 2% of users visited the site after hearing an audio advertisement would you say that was good or bad?

April 26, 2019

An Intro to Podcast Retargeting

As it stands now, podcasting is the last component added to the media plan and the first to fall off when budgets get cut. Buyers see podcasting...

April 24, 2019

Support for Tracking Pixels

Everyone in podcasting has demonized the poor analytics prefix. When done correctly, these redirects in front of the episode mp3 are...

April 18, 2019

How to Negotiate When Purchasing Podcast Ads

Buying podcast advertising is like buying a car; there is a sticker price and what people actually pay. Rate cards are the high end of what brands will pay...

April 16, 2019

3 Percent of Companies Buy Half of All Podcast Ads

Of the 2,400+ companies and 90,000+ ads we have indexed, just 80 brands have bought the majority of placements. The average brand buys...

December 12, 2018

Introducing Podsights Research

We created Podsights Research to catalog the world of podcast advertising, enabling brands and podcasters to make better strategic decisions...