Podsights has acquired the podcast link-sharing platform pod.link, and its founder, Nathan Gathright, joined our team. Podsights will…
We are back with our most comprehensive benchmark yet. Going to hit you with the highlights: 1.2 Billion Impressions 532 Campaigns 23…
The publisher and hosting market is fragmented, which happens to be a good thing. It represents a diverse set of content for listeners and…
Podsights is launching our Incremental Lift product today. What’s Incremental Lift? I’m glad you asked. Incremental Lift separates what is…
The following is outside of regular programming. We are a podcast attribution company and like data, but we aren’t COVID experts. We are…
Last week we put out a call to publishers, brands, and agencies on the Podsights platform to respond to a survey about the current effects…
Ask any brand that you consistently hear on podcasts, and they will tell you podcast advertising works. Get them in a room and ask…
I have a secret, and it’s a good one. It turns out y’all have been buying podcast advertising wrong this whole time. Intro There are three…
Round #2 We at Podsights define conversion rate as the number of attributed visitors over total reach. If your podcast ad reached a hundred…
The short of the following is that we have open-sourced how we, at Podsights, count downloads. It’s a spec if you will, based on industry…
As startups do every once in a while, we need to convince a group of complete strangers with no background in podcasting that the industry…
As Podtrac heads toward IABv2.0 certification, they are starting to revise their industry ranking numbers, finally taking the first steps to…
Benchmarking is an essential step in defining the success of a campaign. If I told you that 2% of users visited the site after hearing an…
As it stands now, podcasting is the last component added to the media plan and the first to fall off when budgets get cut. Buyers see…
Everyone in podcasting has demonized the poor analytics prefix. When done correctly, these redirects in front of the episode mp3 are fast…
Buying podcast advertising is like buying a car; there is a sticker price and what people actually pay. Rate cards are the high end of what…
Top ten lists are not the story of podcast advertising, churn is. Of the 2,400+ companies and 90,000+ ads we have indexed, just 80 brands…
We created Podsights Research to catalog the world of podcast advertising, enabling brands and podcasters to make better strategic decisions…