Estimating the Future Size of the Podcast Advertising Market

June 14, 2019

As startups do every once in a while, we need to convince a group of complete strangers with no background in podcasting that the industry…

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$1.6 Million Worth of Downloads That Never Happened

May 23, 2019

As Podtrac heads toward IABv2.0 certification, they are starting to revise their industry ranking numbers, finally taking the first steps…

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Benchmarking Conversion Rates for Podcast Advertising

May 07, 2019

Benchmarking is an essential step in defining the success of a campaign. If I told you that 2% of users visited the site after hearing an…

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An Intro to Podcast Retargeting

April 26, 2019

As it stands now, podcasting is the last component added to the media plan and the first to fall off when budgets get cut. Buyers see…

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Support for Tracking Pixels

April 24, 2019

Everyone in podcasting has demonized the poor analytics prefix. When done correctly, these redirects in front of the episode mp3 are fast…

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How to Negotiate When Purchasing Podcast Ads

April 18, 2019

Buying podcast advertising is like buying a car; there is a sticker price and what people actually pay. Rate cards are the high end of what…

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3 Percent of Companies Buy Half of All Podcast Ads

April 16, 2019

Top ten lists are not the story of podcast advertising, churn is. Of the 2,400+ companies and 90,000+ ads we have indexed, just 80 brands…

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Introducing Podsights Research

December 12, 2018

We created Podsights Research to catalog the world of podcast advertising, enabling brands and podcasters to make better strategic decisions…

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