Podcast Advertising Benchmark July 2020

July 31, 2020

We are back with our most comprehensive benchmark yet. Going to hit you with the highlights:

  • 1.2 Billion Impressions
  • 532 Campaigns
  • 232 Brands
  • $28M in spend

For the first time, the benchmark breaks out conversion rates by industry. The following data is in aggregate and anonymous. We removed industries if they did not have at least three brands. Here’s a snapshot of the graph:

We have compiled a whole bunch on purchase and lead conversions as well as frequency. We are making the full report available for download here:

Grab it and let us know what you think!