IT’S SPOOKY SEASON!!! Don’t worry, there are no jump scares here— just a few nice surprises.

Advisor: Hidden Gems In Advertising

If you’ve visited our website over the past few days you may have noticed Research is gone and Advisor is here—Go start spreading the word! Advisor is Podsights’ latest tool designed to help Advertisers uncover the hidden gems in podcast advertising. We’ve heard time and time again from advertisers who are new to the podcast space ask the question “what shows should I buy?” and Advisor will help answer just that! Using a brand’s pixel data, we compare it to podcast feed data and provide advertisers with a number between 0-100. This number is what we’re calling “Affinity Score” and it is aimed to act as a guiding metric for advertisers using Advisor to determine the similarity between their brand visitors and the podcast show listeners.

We are excited to show you the power of Advisor— talk to us: sales@podsights.com

Now reporting...

Benchmark Report: We’re officially in Q4 and you know what that means… a new benchmark report! Here are some interesting numbers and findings this quarter:

  • The average conversion rate across all industries is 1.24%
  • 6.8% of engaged listeners go on to purchase
  • Advertisers who advertise on more than one publisher saw a higher conversion rate
  • Podcast campaigns from Fortune 500 brands perform at a 56% higher rate than lower market cap brands
  • The average frequency this quarter is 4.01, a 15% increase from the previous quarter (3.47)

To read the rest of the report, you can request the full report here.