After having so much fun last year in Miami, FL at Digiday Media Buying Summit, we’ve decided to run it back but this time in the desert at Palm Springs, CA!
Digiday put on a fantastic event and brought in a diverse group of accomplished speakers, including our very own Client Partner, Brigid Judge (sometimes better known as BCJ).
BCJ’s session covers the state of podcast advertising and the necessity of advertising attribution and measurement in the industry.
ICYMI: Here are three key points from Brigid’s presentation:
- Podcasts is a billion dollar industry (in the US) and its listeners are attentive and growing. We are seeing more and more people invest in this space. This is an opportunity that should not be missed.
- Podsights enables the digital audio channel by working with publishers across all verticals and providing tools for advertisers to help validate and scale their podcast advertising strategies.
- From our recent Benchmark Report, we saw that advertisers who invested in more than one publisher experienced higher conversion rates than those who only bought ads from one publisher.
Speaking of Benchmarks…
Our newest benchmark report will be launching at the end of this month. This report measures 7B impressions, close to 900 brands, and over 400M in ad spend from Q2 ‘21 to Q1 ‘22. Be sure to keep an eye out for an email or sign up for our newsletters here to be the first to know!
As always, you can download the latest version available at https://podsights.com/benchmark.
Like the previous quarter, we will be hosting a Podsights LIVE! (our version of a 30m webinar) to go over the report on Tuesday, May 3rd, 2022 at 1:00PM ET / 12:00 PM CT / 10:00AM PT. Register here to save the date!
While the link has not changed, we’ve made some updates to our Help Center. This is THE place to go when you’re looking to find answers to all your Podsights-related questions.
The Help Center is also now integrated with our ticketing system to create the Customer Portal. Anyone can sign up and see the status of the tickets submitted by them or their organization/company.
You just need to sign up with the same email address associated with your Podsights account. You can find more information about the Customer Portal here.
If you can’t find the answers to your questions from the Help Center, you can now easily submit a ticket by following these steps here.
Users will now have the ability to filter by campaigns and/or publishers added to campaigns performance overview within the Insights tab.
Goodbye Re-targeting 👋
Sometimes, things must go to make way for better things to come. For attribution campaigns, we said goodbye to our Re-targeting feature on April 12, 2022.