What is Segment?

Some Podsights partners choose to use Segment to collect their marketing data. Segment to track events that happen when a user interacts with the interfaces. “Interfaces” is Segment’s generic word for any digital properties yo own: your website, mobile apps, and processes that run on a server or OTT device. When you capture interaction data in Segment, you can send it (often in real-time) to your marketing, product, and analytics tools, as well as to data warehouses.

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