April 01, 2019
The following is a four-part intro to podcast advertising for brands. In these tip sheets we demystify this popular ad channel and give pointers for brands looking to try out podcast advertising for the first time.
A description of how to tell if you’re ready to start placing podcast ads. Use this as a checklist to see if you have the right budget, audience, and marketing readiness to ensure your podcast ad campaigns are successful.
An introduction to planning your podcast ads: research tips to find the right shows for your target audience, tips on writing great ad copy, and a budget planning template.
Tips and tricks for getting the most out of your podcast ad-buys. First time buyers should read this for ways to reach out, negotiate price and CPMs, and things to look for in your contract before signing.
A short description of four major ways Podsights tools can help you manage and optimize your podcast advertising campaigns. Our reports give you real-time insights to improve your podcast ads, and help you retarget other social campaigns.
Podsights builds the tools to take podcast advertising from guesswork to a science. Our services include, Podsights Research—an explorer tool that browses the top podcasts their ads, it’s a great place to start planning your podcast ad campaigns—and Podsights Analytics—a measurement tool that will give you insights into your campaign’s performance, with impressions, downloads, and target audience report.
By using Podsights you will be able to do the following: