A Guide to Running your First Podcast Campaign

April 01, 2019

The following is a four-part intro to podcast advertising for brands. In these tip sheets we demystify this popular ad channel and give pointers for brands looking to try out podcast advertising for the first time.


Part 1: Is podcast advertising right for my brand?

A description of how to tell if you’re ready to start placing podcast ads. Use this as a checklist to see if you have the right budget, audience, and marketing readiness to ensure your podcast ad campaigns are successful.

Part 2: Step-by-step outline for planning a podcast campaign.

An introduction to planning your podcast ads: research tips to find the right shows for your target audience, tips on writing great ad copy, and a budget planning template.

Part 3: How to get the best deals when buying podcast ads.

Tips and tricks for getting the most out of your podcast ad-buys. First time buyers should read this for ways to reach out, negotiate price and CPMs, and things to look for in your contract before signing.

Part 4: Optimizing your campaign for the best results.

A short description of four major ways Podsights tools can help you manage and optimize your podcast advertising campaigns. Our reports give you real-time insights to improve your podcast ads, and help you retarget other social campaigns.

About Podsights

Podsights builds the tools to take podcast advertising from guesswork to a science. Our services include, Podsights Research—an explorer tool that browses the top podcasts their ads, it’s a great place to start planning your podcast ad campaigns—and Podsights Analytics—a measurement tool that will give you insights into your campaign’s performance, with impressions, downloads, and target audience report.


By using Podsights you will be able to do the following:

  • Aggregate the top podcasts and the ads currently being placed with them
  • Source the best new partnerships for brands looking to advertise on podcasts
  • Give you insights into what brands are advertising on which podcast
  • Analyze the ad campaigns you buy
  • Send you airchecks from podcast ads you buy
  • Collect impressions and downloads of your ads, for you to accurately track results
  • Give you deep demographic reports so that you can retarget other social and digitals ads